If I'm going to be writing a blog about digital marketing in terms of professional wrestling, it's probably helpful to first explain what professional wrestling is because I know a lot of people find it really weird However, professional wrestling in its essence isn’t about being a competitive sport, it's entertainment. It shouldn’t be compared... Continue Reading →
This week, I attended WWE Live at Rod Laver Arena. It was a great chance to see everything I’ve discussed in this blog in person. The thing that struck me the most was just how many people had their phones out taking photos. The photo above reveal just a small portion of the people who... Continue Reading →
I don't know about you but when I'm watching a TV show, I just can't help but browse social media or play games on my phone and it's no different when I watch wrestling. WWE recognised this issue and realised that this is a whole new way of enhancing a consumers experience with the product... Continue Reading →
Recently I purchased an Oculus Quest which is a virtual reality headset and one of the first things I did was download an app called NextVR. NextVR is an application that shows live and on-demand sports and entertainment in virtual reality and they have a wide range of WWE events in their on-demand library. No... Continue Reading →
Unlike most TV programs, a wrestling show doesn’t stop for commercials. While you’re watching a trailer for the latest movie or an advertisement for a new flavour of chips, the wrestlers are still fighting and you’re missing all the action! Recently however, I was watching an online stream of AEW Dynamite and it was time... Continue Reading →
I remember when I was a kid and would wake up early on once a month on a Monday morning to beg my mum to let me watch wrestling on Pay-per-view. After a few years, the begging stopped but it was only 5 years ago when this was the only way to watch wrestling. However,... Continue Reading →
This post is not related to wrestling but is something I definitely had to write about. A week ago, I submitted a request to Google to download all of the data they have collected about me. I could see all of my google searches, emails I've sent, places I've been, websites I've visited, ads I've... Continue Reading →
Even when you know wrestling is fake, sometimes there is still that magical moment that brings you back to your childhood and makes you ask, "wait, was that real?". One of the biggest examples of this was when Mark Henry 'retired' in 2013. Mark Henry, WWE Having suffered an injury and being put on the... Continue Reading →
If you haven’t read my first blog post, sorry to break it to you but wrestling is scripted and just like any other TV show there is a creative team that write all the storylines. Although, there's one example in particular of when the story had to be changed because of the fans. In 2014,... Continue Reading →
WWE is the worlds biggest professional wrestling company. WWE have a huge presence across their social media platforms and just a few months ago they passed 1 billion social media followers. One of the reasons for this huge success is how the characters from the weekly TV program utilise social media. The Chief Branding Officer... Continue Reading →
Digital Marketing goes one-on-one against the world of Professional Wrestling 